The San Diego Zoo


Architect: The San Diego Zoo
Builder: Clear Sign & Design
Sign Designer: Hunt Design Group

Sitting on more than 100 of the most beautiful acres San Diego has to offer the San Diego Zoo is perfectly nestled within scenic Balboa Park just north of Downtown. Nearly 100 years old, The San Diego Zoo houses over 3,700 animals of more than 650 species and subspecies. Originally grown out of exotic animal exhibitions abandoned after the 1915 Panama-California Exposition the parent organization, San Diego Zoo Global, is now the largest zoological membership association in the world, with more than 250,000 member households and 130,000 child memberships, representing more than a half million people. The San Diego Zoo pioneered the concept of open-air, cage less exhibits that re- create natural animal habitats. It is also one of the few zoos in the world that houses the endangered Giant Panda.

Needless to say the entire team at Clear Sign was thrilled at the opportunity to essentially rebrand the exterior of the world famous park. With a scope of work ranging from a new monument, photo-op sign, multiple digital displays, entrance corridor face-lift, ticket booth signage and a free standing 4-sided kiosk it was clear the zoo needed a lot of signage – and they needed it fast.

This was a unique project with unique demands. This was the type of project that feeds our internal flame for creative engineering, attention to detail, complex design and just plain old cool products. With such a short deadline approaching the team at Clear Sign pulled together all resources and forged ahead with a concrete game plan to meet the deadline and provide the quality of product needed for such a high profile and heavy usage client.

When the weeks of work were complete and the dust settled this was a project our team could truly be proud of. Its not every day a 100-year old world famous theme park decides to rebrand, so knowing that we were chosen to be apart of it was beyond special.

For more information on any of the product provided for this project or how you could also benefit from our creative team simply call 760.736.8111 and speak to someone that cares about the details as much as you do.